A unique selling proposition is something special to a business or region that is difficult or impossible to duplicate.

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A unique selling proposition (USP) is a distinctive advantage that a business or region has over its competitors, which cannot be easily replicated. It can be a particular feature, benefit, or characteristic that sets a business apart and makes it stand out in the market. A USP can help a business create a strong brand identity, increase customer loyalty, and drive sales.

A Unique Selling Proposition Is Something Special to a Business