The cruise industry has been very creative as it advertises and promotes its products in a wide variety of media outlets.Each cruise line focuses on what it does best: Disney on children, Royal Caribbean on adults, and the Cunard Line on adult luxury.Based on the information provided in the text, discuss two cruise lines, one focusing on a target market of families and children and the second focusing on adults (of all ages)not accompanied by children.The areas you must cover are:
a)Four services each cruise line would provide that define their differing clientele needs (product)
b)Four services that come prepaid with the purchase of a ticket (price)
c)Three services that the passenger must pay for (price)
d)The most likely channel of distribution (place)
e)Three areas you think the marketing executives should focus on as they create a commercial for television (promotion)

Question

Quizplus · Accepted Answer

The Answer of The cruise industry has been very creative as it advertises and promotes its products in a wide variety of media outlets.Each cruise line focuses on what it does best: Disney on children, Royal Caribbean on adults, and the Cunard Line on adult luxury.Based on the information provided in the text, discuss two cruise lines, one focusing on a target market of families and children and the second focusing on adults (of all ages)not accompanied by children.The areas you must cover are:
a)Four services each cruise line would provide that define their differing clientele needs (product)
b)Four services that come prepaid with the purchase of a ticket (price)
c)Three services that the passenger must pay for (price)
d)The most likely channel of distribution (place)
e)Three areas you think the marketing executives should focus on as they create a commercial for television (promotion)

The Cruise Industry Has Been Very Creative as It Advertises