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Marketing the Accommodations Sector Can Be Challenging Because of the Unique

Question 43

Essay

Marketing the accommodations sector can be challenging because of the unique characteristics of the product.Explain the following and identify one method a hotel might use to control:
a)intangibility of the product
b)seasonality
c)quality of the product (which is often dependent on factors beyond the control of the manager/owner)
d)perishability
e)pricing
f)promotion

Correct Answer:

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a)Because the purchaser cannot see or ex...

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