Marketing of tourism products can be a challenge based on the unique characteristics of the tourism product/service.In the last chapter, you explored the unique characteristics-i.e., what makes the tourism product unique.Now you have been hired by a local business to advertise and promote its chain of restaurants.
a)Identify three unique characteristics of tourism products.
b)Relate these characteristics to the restaurant sector.
c)Describe how you would counteract and overcome some of these challenges.
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