Although Alibaba is competing in the internet services industry, it has improved its performance by focusing on innovation and service diversification. This improved performance is best explained by:

Question

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The resource-based model argues that a firm's resources and capabilities are key determinants of its performance. Alibaba's emphasis on innovation and service diversification suggests that it is leveraging its internal resources and capabilities, which is consistent with the resource-based model.

Although Alibaba Is Competing in the Internet Services Industry, It