Research shows that approximately ______ percent of a firm's profitability is explained by the industry in which it competes, whereas ______ percent is explained by the firm's characteristics and actions.

Question

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Research indicates that about 20% of a firm's profitability is attributed to the industry it competes in, while 36% is explained by the firm's own characteristics and actions.

Research Shows That Approximately ______ Percent of a Firm's Profitability