Product market stakeholders include the firm's customers, and the principal concern of this stakeholder group is:

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The customers' principal concern is to obtain reliable products at the lowest possible price. They want to ensure that they are getting value for their money and that the products meet their expectations in terms of quality, reliability, and usability. Customers are often price-sensitive, and they tend to compare prices and features of products before making a purchase. Therefore, firms need to understand their customers' needs and preferences to create products that meet or exceed their expectations and offer them at competitive prices.

Product Market Stakeholders Include the Firm's Customers, and the Principal