In 2005, the Canadian Tourism Commission rebranded Canada as a destination.In 2012, it developed a new brand called the Signature Experiences Collection.
a)Briefly summarize this new five-year plan as presented by the Canadian Tourism Commission on behalf of the Government of Canada.
b)Explain the four priorities of this plan.
c)Conduct research to explain why the government set a goal to reach $100 billion in annual tourism revenue.
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