The bankruptcy filings by General Motors and Chrysler Corporation during the Great Recession illustrate that firms cannot directly control the general environment's segments.

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The general environment is comprised of factors such as economic conditions, political/legal issues, technological advancements, and sociocultural trends, which cannot be controlled directly by firms. The bankruptcies of GM and Chrysler were affected by factors such as the global economic crisis, rising fuel prices, changing consumer preferences, and competition from foreign automakers, all of which were beyond their control.

The Bankruptcy Filings by General Motors and Chrysler Corporation During