Once a firm has determined its competitors' future objectives, current strategy, assumptions, and strengths and weaknesses, its next step is to develop:
A) an environmental assessment.
B) a marketing plan.
C) a response profile.
D) a task force to implement the plan.

Question

Quizplus · Accepted Answer

Once a firm has analyzed their competitors' future objectives, strategy, assumptions, and strengths and weaknesses, their next step should be to develop a response profile. The response profile will outline the actions the company plans to take to respond to their competitors' strategies and gain a competitive advantage. An environmental assessment is typically done earlier in the process, and a marketing plan is only one aspect of the response profile. The development of a task force to implement the plan would come later in the process.

Once a Firm Has Determined Its Competitors' Future Objectives, Current