Southwest Airlines has a complex interrelationship between its culture and staff that adds value in ways that other airlines cannot, such as jokes on flights or the cooperation between gate personnel and pilots.These examples illustrate which of the following criteria for sustainable competitive advantage?
A) Valuable
B) Rare
C) Costly to imitate
D) Nonsubstitutable

Question

Quizplus · Accepted Answer

Costly to imitate refers to the difficulty for competitors to replicate a company's unique resources and capabilities. In this case, the complex interrelationship between Southwest Airlines' culture and staff is a valuable and rare asset that is difficult for other airlines to imitate.

Southwest Airlines Has a Complex Interrelationship Between Its Culture and Staff