McDonald's culture, with an emphasis on cleanliness, consistency, service, and the training that reinforces the value of these characteristics, illustrates which of the following criteria for sustainable competitive advantage?
A) Valuable
B) Rare
C) Costly to imitate
D) Nonsubstitutable

Question

Quizplus · Accepted Answer

Costly to imitate because McDonald's has a long history and a well-established system for training employees and maintaining cleanliness and consistency.

McDonald's Culture, with an Emphasis on Cleanliness, Consistency, Service, and the Training