Firms that have strong positive relationships with suppliers and customers are said to have __________, an essential ingredient to creating value.
A) customer value
B) social capital
C) effective marketing
D) an attractive industry

Question

Quizplus · Accepted Answer

Social capital refers to the networks of relationships among people who work in a particular field, enabling them to function effectively and create value.

Firms That Have Strong Positive Relationships with Suppliers and Customers