Although it is a cost leader, IKEA also offers differentiated features that appeal to its target customers, including its unique furniture designs, in-store playrooms for children, and extended hours.

Question

Quizplus · Accepted Answer

The statement correctly identifies IKEA as a cost leader, but also acknowledges the differentiated features that IKEA offers, such as unique furniture designs, in-store playrooms for children, and extended hours.

Although It Is a Cost Leader, IKEA Also Offers Differentiated