A firm's core strategy is its ____ strategy.
A) corporate
B) business
C) pricing
D) international

Question

Quizplus · Accepted Answer

A core strategy refers to the main competitive approach of a firm in a particular business or industry. This is what shapes the firm's decisions and actions in terms of product offerings, target market, marketing tactics, and resource allocation. The corporate strategy, on the other hand, pertains to the overall direction and scope of the entire company, including diversification, mergers and acquisitions, and other strategic initiatives. Pricing and international strategies are specific functional or geographic strategies that may support or complement the core strategy of the firm, but they are not necessarily the main driver of its competitive advantage.

A Firm's Core Strategy Is Its ____ Strategy