As the television industry has changed in the last few decades from just three major networks to a multiplicity of networks, one of the major aspects of business strategy for the newer networks is ____ than the traditional networks.
A) broader target market
B) narrower target market
C) increased use of primary activities to capture value
D) increased use of support activities to capture value

Question

Quizplus · Accepted Answer

As the number of networks has increased, the newer networks have had to differentiate themselves by targeting a narrower, more specific market segment than the traditional networks. This strategy allows them to create programming that is more tailored to the interests of their target audience, thus increasing their chances of attracting and retaining viewers.

As the Television Industry Has Changed in the Last Few