The use of a differentiation strategy would be expected to be LEAST effective in which of the following markets?
A) Commodity goods
B) Mmotion pictures
C) Popular music
D) Writing instruments

Question

Quizplus · Accepted Answer

A differentiation strategy is least effective in commodity goods because they are usually standardized and not easily differentiated. Customers in this market are often interested in price more than other factors, which makes it difficult to command a premium price based on differentiation alone. However, in markets like motion pictures, popular music, and writing instruments, there are opportunities to differentiate based on aspects such as quality, style, and brand identity, thereby creating value for customers and the potential for a competitive advantage.

The Use of a Differentiation Strategy Would Be Expected to Be