Recently, the only type of car available for Anthony to rent on a business trip was a compact, fuel-efficient Japanese import.Anthony was surprised at the comfort and performance of the car.He is in the market for a new car and had previously considered only buying another luxury SUV.Now, he is thinking about the significant cost savings he would have if he bought the compact vehicle rather than a new SUV.This is an example of the competitive risk that:
A) a competitor's products can convey a product's differentiated features to a customer at a significantly reduced price.
B) a product imitation can cause customers to perceive that competitors offer essentially the same goods.
C) experience can narrow a customer's perceptions of the value of a product's differentiated features.
D) brand loyalty insulates a company from rivalry with competitors.

Question

Quizplus · Accepted Answer

Anthony's experience with the compact car has changed his perception of the value of the differentiated features of a luxury SUV, making him consider the cost savings of a compact car instead.

Recently, the Only Type of Car Available for Anthony to Rent