The new generation of lunch trucks serving high-end fare in cities such as New York, San Francisco, and Los Angeles share which of the following a business strategies?
A) Cost leadership
B) Focused differentiation
C) Integrated cost leadership/differentiation
D) Differentiation

Question

Quizplus · Accepted Answer

The lunch trucks serving high-end fare are focusing on a specific market segment and offering differentiated products that are not available from other traditional food trucks or low-priced fast food options. Therefore, they are following the focused differentiation strategy.

The New Generation of Lunch Trucks Serving High-End Fare in Cities