Zara has pioneered "cheap chic" in clothing apparel. Zara offers current and desirable fashion goods at relatively low prices. To implement the strategy, Zara uses sophisticated designers and effective means of managing costs. These are all characteristics of which business level strategy?

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Zara's strategy combines both cost leadership and differentiation by offering fashionable and desirable clothing at relatively low prices while also using sophisticated designers and efficient cost management practices. This is an example of an integrated cost leadership/differentiation strategy.

Zara Has Pioneered "Cheap Chic" in Clothing Apparel