Target's brand promise "Expect More.Pay Less" and appeal to higher-income, fashion-conscious discount shoppers illustrates the __________ strategy.
A) cost leadership
B) differentiation
C) focused differentiation
D) integrated cost leadership/differentiation

Question

Quizplus · Accepted Answer

Target's strategy combines elements of cost leadership by offering low prices and differentiation by appealing to fashion-conscious shoppers, thus integrating both approaches.

Target's Brand Promise "Expect More