A nationwide chain of pet stores wishes to identify the tradeoffs that its customers are willing to make between low-cost products such as generic pet foods and differentiated features such as pick-up and delivery of pets for grooming. The best technique for this firm to learn this information would be to use:

Question

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Information networks allow the firm to gather customer feedback and preferences through online surveys, social media listening, and customer service representatives. This technique can help the firm identify the tradeoffs that its customers are willing to make between low-cost products and differentiated features, allowing the firm to make informed decisions and improve customer satisfaction. Flexible manufacturing systems, differentiation development planning, and enterprise resource planning are not relevant for identifying customer tradeoffs in this scenario.

A Nationwide Chain of Pet Stores Wishes to Identify the Tradeoffs