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Chelsea Milling Company Makes Jiffy Packaged Baking Mixes

Question 119

Multiple Choice

Chelsea Milling Company makes Jiffy packaged baking mixes.It was established in 1930.It has never spent one cent on advertising, which is one reason it is able to pursue a(n) __________ strategy.


A) differentiation
B) focused differentiation
C) integrated cost leadership/differentiation
D) cost leadership

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