A firm using a(n) __________ strategy generally needs to operate "below the radar" of larger and more resource rich firms that serve the broader market.
A) cost leadership
B) differentiation
C) focused
D) integrated cost leadership/differentiation

Question

Quizplus · Accepted Answer

A focused strategy targets a specific niche or segment of the market, allowing the firm to operate in areas that may not attract the attention of larger firms that serve the broader market.

A Firm Using A(n) __________ Strategy Generally Needs to Operate