Mighty Mike's, a manufacturer of power tools for the home hobbyist, has seen its main competitor, MyTools, introduce a line of power tools that are smaller sized, lighter weight, and suitable for women and older hobbyists who have weaker hands than the typical male workshop hobbyist. Mighty Mike is waiting to see whether MyTools' new line is a success. Mighty Mike could be classified as a second mover.

Question

Quizplus · Accepted Answer

A second mover is a company that waits to see the success of a competitor's innovation before deciding to follow suit. Mighty Mike is waiting to see if MyTools' new line is successful before potentially introducing similar products.

Mighty Mike's, a Manufacturer of Power Tools for the Home