Disney (discussed in the Chapter 6 Opening Case) is an example of a company that was successful because its corporate strategy added value across its set of businesses above what the individual businesses could create individually.

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Disney's corporate strategy of leveraging its brand, intellectual property, and cross-promotion among its various businesses in theme parks, movies, merchandise, and media helped to create synergies and competitive advantages that individual businesses could not achieve on their own. This corporate-level value creation is a key element of successful diversification strategies.

Disney (Discussed in the Chapter 6 Opening Case) Is an Example