The Publicis Groupe has three major groups of business (advertising, media, and digital) that share resources and capabilities. Publicis Groupe is using a _____________ diversification strategy.
A) related linked
B) related constrained
C) unrelated
D) dominant

Question

Quizplus · Accepted Answer

Publicis Groupe's three major groups of business (advertising, media, and digital) share resources and capabilities, indicating a related diversification strategy. Within related diversification, there are two subcategories: related constrained and related linked. Publicis Groupe's strategy is related constrained because they concentrate on businesses that share similar resources and capabilities, but not necessarily the same products or markets.

The Publicis Groupe Has Three Major Groups of Business (Advertising