Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs, and a number of other businesses. Virgin follows a(n) ____ diversification corporate strategy.
A) dominant-business
B) related constrained
C) related linked
D) unrelated

Question

Quizplus · Accepted Answer

Virgin Group follows a related linked diversification strategy, where it leverages its core competencies across different industries that are not necessarily related but can benefit from the brand's marketing expertise.

Virgin Group Successfully Transfers Its Marketing Core Competence Across Airlines