Evidence suggests that, in general, using an international cost leadership strategy when exporting to developed countries has the most positive effect on firm performance while using an international differentiation strategy with larger scale when exporting to emerging economies leads to the greatest amounts of success.

Question

Quizplus · Accepted Answer

The statement is true. This is because developed countries have more mature markets and consumers are more price-sensitive, while emerging economies have less mature markets and consumers value more differentiated products and services.

Evidence Suggests That, in General, Using an International Cost Leadership