Raymond Vernon states that the classic rationale for international diversification is to:
A) pre-emptively dominate world markets before foreign companies can establish dominance.
B) avoid domestic governmental regulation.
C) extend the product's life cycle.
D) avoid international governmental regulation.

Question

Quizplus · Accepted Answer

According to Raymond Vernon, the classic rationale for international diversification is to extend the product's life cycle. This means that companies can continue to increase their sales and profits by introducing their established products in foreign markets, where the product may still have growth potential.

Raymond Vernon States That the Classic Rationale for International Diversification