Moon Flower cosmetics company executives are aware that their Asian customer base is interested in advanced skin care treatments beyond Moon Flower's traditional herbal and organic compounds. Moon Flower and a large American chemical company are in discussions to create a 50-50 partnership in a new firm, which would create skin care treatments based on innovative chemical formulations that would be marketed both in Asia and in the United States. Beyond being a cross-border alliance, this partnership can be called a(n):

Question

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This partnership between Moon Flower and the American chemical company can be called a joint venture, which is a type of strategic alliance where two or more firms create a separate legal entity to pursue a specific project or business objective. In this case, the joint venture will focus on creating skin care treatments based on innovative chemical formulations for both the Asian and American markets.

Moon Flower Cosmetics Company Executives Are Aware That Their Asian