Liking McDonald's french fries or disliking Bic pens are examples of affective responses.
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Q23: A consumer receives a free sample of
Q24: Behavior is critical for marketing strategy because
Q25: The first implication of viewing consumer processes
Q26: The consumer environment refers to all external
Q27: Consumer research and analysis becomes redundant when
Q29: Marketers analyze that the company offering superior
Q30: Consumer behavior is also called overt behavior
Q31: The Wheel of Consumer Analysis is a
Q32: In the Wheel of Consumer Behavior,cognition refers
Q33: Attitude refers to the mental structures and
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