Changes in consumers' values can precipitate a restructuring of consumers' product knowledge.
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Q18: Which of the following is a cognitive
Q19: Which of the following statements is true
Q20: Which processes are involved in forming brand
Q21: Restructuring is rare and occurs only when
Q22: Episodic knowledge concerns specific events in a
Q24: Schema being the only type of knowledge
Q25: Vicarious product experiences occur through in-store trials
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Q28: When consumers acquire knowledge indirectly by observing
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