_____ is a motivational state that energizes and directs consumers' cognitive and affective processes and behaviors as they make decisions.
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Q52: According to the _,consumers think about product
Q53: _ is based on consumers' means-end knowledge
Q54: The _ is the broadest and most
Q55: Briefly describe the concept of levels of
Q57: "My friends might think that this hair
Q58: Briefly list the steps involved in the
Q59: How do marketers perceive consumers think about
Q60: In the final step in a ZMET
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