Shallow comprehension processes tend to produce meanings about product attributes.
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Q32: If customer motivation to interpret the marketing
Q33: As interpretation processes move toward focal levels
Q34: Preconscious attention is required for novel,unusual,infrequently encountered
Q35: Intrinsic self-relevance generates higher levels of involvement
Q36: Deep comprehension produces concrete and highly specific
Q38: Store characteristics can activate networks of meanings
Q39: If comprehension is automatic,the level of awareness
Q40: Attention and comprehension are part of the
Q41: What are inferences and when are they
Q42: Critique the common marketing obsession with novel,creative
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