What is an attitude? Why are marketers interested in attitudes?
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Q42: What are the four attitude-change strategies?
Q43: A company can _ brand equity by
Q44: Marketers often employ _ in an effort
Q45: The _ of consumer decision making shows
Q46: Briefly describe the Fishbein multiattribute attitude model.
Q48: Briefly describe/critique the theory of reasoned action.
Q49: Briefly describe the basic assumptions,applications,and limitations of
Q50: A major key to understanding consumer attitudes
Q51: Briefly describe the factors that reduce or
Q52: _ are created through a choice/decision process
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