Top-of-mind awareness is influenced by the amount of past experience consumers have had in purchasing and using the brand.

Name: Top-of-mind awareness is influenced by the amount of past experience consumers have had in purchasing and using the brand.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

Top-of-mind awareness is influenced by the amount of past experience consumers have had in purchasing and using the brand. This means that consumers are more likely to think of a brand first if they have had positive experiences with it in the past.

Top-Of-Mind Awareness Is Influenced by the Amount of Past Experience