In a consideration set where both the level of knowledge and involvement are low,very few choice alternatives are known or considered.

Name: In a consideration set where both the level of knowledge and involvement are low,very few choice alternatives are known or considered.
Brand: Quizplus
Rating: 5.0 (31 reviews)

Question

Quizplus · Accepted Answer

When the level of knowledge and involvement are low, individuals have limited information and do not consider many alternatives. Therefore, very few options are known or considered, leading to a small consideration set.

In a Consideration Set Where Both the Level of Knowledge