What are decision plans?
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Q42: The process of identifying,evaluating,and choosing among alternatives
Q43: _ are simple "if ...,then ..." propositions
Q44: Briefly explain how the environment affects consumer
Q45: What are choice alternatives?
Q46: The specific consequences used to evaluate and
Q48: Explain the effect of goal hierarchies on
Q49: A problem representation serves as a _,through
Q50: _ choice behavior occurs relatively automatically with
Q51: Why is problem representation the most important
Q52: Explain the effect of involvement and knowledge
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