The probability of store contact can be enhanced by all of the following ways EXCEPT:
A) convenient locations only in a scenic environment.
B) providing ample, free store-side parking.
C) featuring maps/directions in marketing communications.
D) the use of loss leaders.
E) convenient locations in high-traffic areas.

Question

Quizplus · Accepted Answer

While convenient locations in a scenic environment may enhance the overall customer experience, it does not necessarily increase the probability of store contact. The other options, such as free parking and featuring maps/directions, make it easier for customers to visit the store, while using loss leaders and locating in high-traffic areas increase the likelihood of customers discovering and visiting the store.

The Probability of Store Contact Can Be Enhanced by All