Consumer search activity is influenced by the self-confidence of the consumer.

Question

Quizplus · Accepted Answer

Consumer confidence has been shown to influence their search activity, as more confident consumers may search less extensively and rely more on their prior knowledge or beliefs when making a purchase decision. On the other hand, less confident consumers may engage in more extensive search behavior in order to reduce uncertainty and improve their decision-making ability.

Consumer Search Activity Is Influenced by the Self-Confidence of the Consumer