The perceived similarity of the model to the observer influences the effectiveness of models.

Question

Quizplus · Accepted Answer

Research has shown that people tend to have increased confidence in models that are similar to themselves or to their intended audience. This is known as the similarity-attraction effect. When the model is perceived as similar, it is more likely to be perceived as credible and trustworthy, which can improve its effectiveness in influencing behavior or attitudes. On the other hand, if the model is perceived as dissimilar or unrelatable, it may be less effective in changing attitudes or behavior.

The Perceived Similarity of the Model to the Observer Influences