IKEA is a global furniture retailer with more than 300 outlets in 39 countries and regions.IKEA focuses on lowering its costs as well as understanding customer needs, especially younger ones.IKEA's international strategy is best described as __________, and the appropriate organizational structure to implement this strategy is the __________ structure.
A) transnational; combination
B) global; worldwide product divisional
C) multidomestic; worldwide geographic area
D) competitive; strategic business unit multidivisional

Question

Quizplus · Accepted Answer

IKEA's international strategy is best described as transnational, which involves adapting products and marketing strategies to local markets while maintaining global coordination. The appropriate organizational structure to implement this strategy is the combination structure, which combines elements of both centralized and decentralized structures.

IKEA Is a Global Furniture Retailer with More Than 300