Sales promotion may seek to specifically increase purchase probability by repositioning the product/brand.

Question

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Sales promotion can be used to reposition a product/brand in the eyes of the consumer in order to increase its purchase probability. For example, a discount or special offer may be used to attract new customers or to encourage existing customers to buy more frequently. This can help to create a more positive perception of the product/brand and increase its appeal to potential buyers.

Sales Promotion May Seek to Specifically Increase Purchase Probability by Repositioning