The end goal of social marketing is to benefit consumers as a means to achieving organizational objectives.
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Q28: Sampling is a form of consumer promotion.
Q29: After collecting baseline data,the next step is
Q30: Strategies for new products include expanding the
Q31: Products and brands cannot satisfy consumer needs
Q32: Marketers must gather consumer information,regardless of cost,in
Q34: Consumer promotions can be designed to influence
Q35: Display allowances are forms of consumer promotions.
Q36: The scanner cable method can monitor behaviors
Q37: Many consumer behaviors are habitual and involve
Q38: Consumers' affect,cognitions,and behaviors should be measured to
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