List the steps managers can follow to develop successful influence strategies.
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Q51: Briefly summarize the basic steps in the
Q52: _ involves offering regular or trial sizes
Q53: Briefly explain the reasons for the failure
Q54: Offering special discounts to encourage customers to
Q55: A firm that claims it makes contributions
Q56: A_ is the level of consumers' responses
Q57: _ is defined as an action-focused marketing
Q58: What is social marketing?
Q60: Briefly summarize the strategies designed to influence
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