In their creation/implementation of marketing strategies,marketers may be considered environmental managers.

Question

Quizplus · Accepted Answer

Marketers are responsible for analyzing the external and internal environment of the company and creating marketing strategies that align with the company's goals and objectives. This involves understanding and addressing environmental factors that could impact the success of the marketing campaign, such as economic, social, cultural, technological, and legal factors. Therefore, they may be considered environmental managers in the context of marketing.

In Their Creation/implementation of Marketing Strategies,marketers May Be Considered Environmental