The Use of Celebrities as Endorsers Involves All of the Following

The use of celebrities as endorsers involves all of the following interpretations EXCEPT:

A) that the celebrity is treated as a cultural object with specific cultural meanings.
B) that it is a popular tool for "defining" the cultural meanings of products/brands.
C) that it requires a "good match" between the celebrity's image and the desired image of the product/image.
D) that the celebrity's cultural meanings are always logically linked to the product.
E) that it can damage the firm if the celebrity incurs social disapproval.