A marketable segment is one that can be reached and served profitably.
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Q23: Benefit segmentation is based on the idea
Q24: According to the person/situation segmentation,a firm should
Q25: The prestige market seeks only the highest-priced
Q26: Forming a particular brand image in consumers'
Q27: Person/situation segmentation combines important segmentation bases such
Q29: Psychographic segmentation follows a post hoc model;
Q30: Since person/situation segmentation incorporates affect and cognition,behavior,environment,and
Q31: An examination of a positioning map by
Q32: A new product can be positioned with
Q33: Positioning of soap as a bath oil
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