The belief underlying the _____ segmentation approach is that the benefits people seek in consuming a given product are the basic reasons for the existence of true market segments.__
Correct Answer:
Verified
Q38: While determining the best bases for segmenting
Q39: A positioning map is used to investigate
Q40: Today's technology has helped marketers to target
Q41: _ segmentation divides markets on differences in
Q42: _ is the process of dividing a
Q44: In positioning by _,an explicit or implicit
Q45: Briefly describe market segmentation along the lines
Q46: _ segmentation identifies specific households in a
Q47: Briefly describe the four basic types of
Q48: A _ segment is one that is
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